GDPR Statement

Afforadable Motorhome Rentals Ltd needs to gather and user certain information about

individuals. These can include customers, suppliers, business contacts, employees and other

people the organisation has a relationship with or may need to contact.

The EU Generate Data Protection Regulation (GDPR) is a significant piece of European

legislation which is effective from the 25th May 2018. It builds on existing data protection laws,

strengthening the rights that EU individuals have over their personal data, and creating a single

data protection approach across Europe.

How will Affordable Motorhome Rentals comply with GDPR?

Our GDPR preparation started in January 2018 and as part of this process we are reviewing (and

updating where necessary) all our internal processes, procedures, data systems and

documentation to ensure that we fully comply with the GDPR.

Our overarching GDPR Principles are:

* Data is gathered lawfully, ethically and securely

* Data is processed fairly and lawfully

* Data is processed only for specified and lawful purposes

* Processed data is adequate, relevant and not excessive

* Processed data is accurate and, where necessary kept up to date

* Data is not kept longer than necessary

* Data is processed in accordance with an individual's consent and rights

* Data is kept secure

* Data is not tranferred to countries outside Europe Economic Area ('EEA') without

adequate protection


Your privacy matters to us. And we are committed to protection any personal information you

gave us. At Affordable Motorhome Rentals Ltd, we offer online Motorhome Rentals and

ancillary products through our own websites and through other online "platforms" such as

partner's websites. This policy applies to all these platforms.


What kind of personal information does Affordable Motorhome Rentals Ltd


When you book a motorhome or request a quote, we ask you for the information we need to give

you what you want. This may include the main driver's name, age, contact details (email, addressand telephone number), date and place of birth, passport information, driving license information

and payment information.

* Loyalty Club Programme: To make things easier, you can sign up for our Loyalty Club

Programme. This lets you save your personal information for the future, allowing you to

review and manage your bookings. The information we gather through our Loyalty Club

Programme will also be kept in accordance with the GDPR principles.

* Payment: We may use your personal information for taking payments over the phone.

We will stop recording the call whilst you provide us with your personal information and

payment details. This will not be stored on file for training or other purposes.

* Other: When you visit our websites, we may collect certain information, even if you

don’t book a car. This may include your IP address and which browser you’re using, as

well as information about your computer’s operating system, application version,

language settings and pages visited. If you’re using a mobile device, we might also

collect data that identifies your device, device-specific settings and characteristics, and

latitude/longitude. We might also calculate and process data related to the apps installed

on your mobile device (e.g. name, description and category). None of this information by

itself will be able to tell us who you are, but it can still be considered ‘personal’

information. We may also receive information about you when you use certain social

media services.

Why does Affordable Motorhome Rentals Ltd collect, use and share your

personal information?

* Bookings: First and foremost, we use your personal information to complete and

administer your car booking, and to forward the necessary details to the motorhome

supplier. We may also use it to complete and administer the bookings of any ancillary

products (such as insurance), and to forward the necessary details to the relevant supplier.

* Customer service: Sharing your details with our customer service staff allows us to help

you when you need it: for example, helping you find a vehicle, or responding to your


* Customer reviews: We may use your contact information to send you a short

questionnaire about your rental. This helps us understand and improve our service and the

service our partners provide.

* Marketing activities: We also use your personal information for marketing activities, as

permitted by law. For example:

and updates, including details of our (or our group companies’ or affiliated partners’)

goods and services, special offers, discounts or promotions, new products or services,

and forthcoming events or competitions. You consent to this when you opt in for

marketing information on the booking form, unless you opt out by ticking the

relevant box (you can also opt out at any time by clicking “unsubscribe” in the email.

cover products that you didn't include in your motorhome booking. Again, you

consent to this when you opt in for marketing information on the booking form,

unless you opt out by ticking the relevant box.

* Based on the information you share with us, you may see individualised offers on

our websites, in mobile apps or on third-party websites, including social media sites.

* Other communications: There may be other times when we contact you by email,

phone or SMS, depending on the contact information you share with us. There could be a

number of reasons for this:

We see this as a useful service because it lets you carry on with a booking without

having to find the motorhome again or fill in all the booking details from scratch.

your experience with us.

contacting Affordable Motorhome Rentals Ltd or your motorhome supplier if you

need help – or a summary of your previous bookings.

* Market research: We sometimes ask our customers to take part in market research. Any

additional personal details that you give us as part of this research will be used only with

your consent.

* Fraud detection and prevention: We may use personal information to detect and prevent

fraud and other illegal or unwanted activities.

* Improving our services: Finally, we use personal information for analytical purposes, to

improve our services, to enhance the user experience, and to improve the functionality

and quality of our online travel services.

Why does Affordable Motorhome Rentals Ltd collect, use and share your

personal information?

In certain situations, we may share your personal information with third parties.

* The company/companies supplying your motorhome and/or ancillary products: To

complete your booking, we need to send the relevant booking details to the

company/companies supplying the vehicle and/or the ancillary products you have

booked. For example: your name, age, contact details (email, address and telephone

number), date and place of birth, passport information, driving licence information,

payment information and any preferences you specified when booking.

* Other companies within the Affordable Motorhome Rentals Ltd corporate family: To

support you while you're booking your motorhome and throughout your rental, we may

share your details with other members of the Affordable Motorhome Rentals Ltd

corporate family. Your information may also be shared with our parent company and Affordable Car Hire Ltd and analysed to offer you a

customised service, and to send you travel-related offers that may interest you.

* Third-party service suppliers: We may use third-party service suppliers to process your

personal information on our behalf for the purposes described above. For example, we

may use them to contact you, or to send booking information on our behalf to the

company supplying your motorhome, or to manage aspects of our website, call centres or

marketing activities. When a booking requires it, we may also work with third-party

payment service suppliers to facilitate payment or payment guarantees. We also work•

with third-party advertisement networks to market services on other platforms, and

involve third-party suppliers for analytical purposes. All these third parties will be bound

by confidentiality agreements and will not be allowed to use your personal information

for any purposes other than those described above.

* Competent authorities: We may share your personal information with government or

investigative authorities if required by law (or any regulation having the force of law).

Such requirements include court orders, subpoenas and orders arising from legal

processes and criminal investigations. We may also disclose your personal data if it is

strictly necessary for the prevention, detection or prosecution of criminal acts.


We use appropriate business systems and procedures to protect your personal information. We

also use security procedures and technical and physical restrictions on accessing and using the

personal information on our servers. Only authorised personnel are permitted to access personal

information in the course of their work.

Marketing Emails

How can you control marketing emails?

When you book a car or request a quote, we explain how to opt out of marketing and sales

emails. You can also opt out at any time by clicking "unsubscribe" in any of these emails.


How can you control the personal information you have given to Affordable

Motorhome Rentals Ltd?

You can request a copy of the information we have about you by emailing (stating 'Data Query' in the subject line) or writing to

Affordable Motorhome Rentals Ltd, Broxbourne Business Centre, Pindar Rd, Hoddesdon,

Hertfordshire EN11 0FJ, United Kingdom. To keep your information safe, we may ask for

further information to confirm your identity. If you spot any mistakes in your information, please

tell us (email or write to the same addresses) so we can correct them.

Should you have any questions, concerns or comments about our practices or this Privacy Policy,

please email us at, stating 'Privacy' in the subject line.

Affordable Motorhome Rentals Ltd has its offices at Broxbourne Business Centre, Pindar Rd,

Hoddesdon, Hertfordshire EN11 0FJ, United Kingdom.


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Website Cookie Information

Third Party Cookie Option

We supply advertising for 3rd parties and these 3rd parties may store a cookie on your browsing

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visits to this website. Google's use of the DART cookie enables it and its partners to serve ads to

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Most web browsers allow some control of most cookies through the browser settings. To find out

more about cookies, including how to see what cookies have been set and how to manage anddelete them, visit: To opt out of being tracked by Google

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Further Reading

Useful information about cookies can be found at:

Internet Advertising Bureau. A guide to behavioural advertising and online privacy has been

produced by the internet advertising industry:

International Chamber of commerce UK. Information on the ICC (UK) UK cookie guide can be

found on the ICC website: